These tones emerged as top shades across all regions analysed, with a significant trending popularity toward red shades and bright tones across the Middle East regions including UAE, Saudi Arabia, Bahrain, Qatar, and Oman. Red nails, such as Cherry, Crimson and Sparkle Red were also among the most popular nail colour shades globally. The trend toward neutrals observed in the big data continued with Pearl White and Sand also emerging as some of the most popular nail colour shades globally.īlack nail polish and light neutral shades were also confirmed to be top trending nail colours in regional data observed for the United States, the United Kingdom, Germany, Spain, Brazil, France, Japan, China and Mexico.
This bold and versatile tone began to rise in popularity over the past year as celebrities stepped out at award shows and on red carpets wearing this striking nail colour in both high-shine and matte finishes. Furthermore, the company’s data revealed a trend towards edgier neutral tones, with black nail polish taking the top spot as the most frequently tried-on shade globally. Neutral nail colours are the most popular globallyĪccording to Perfect Corp., globally and across many markets, neutral nail colours have emerged as the most popular and most-frequently tried-on shades. According to Perfect Corp., the YouCam Nails app cumulates over 7 million virtual nail colour try-ons per year.
The app features thousands of AR-powered filters that allows users to virtually try-on nail colour and nail art effects in real time. tried to identify the emerging trends in nail colours and textures using data sourced from their YouCam Nails app. As consumers embrace nail care and nail colour as a key aspect of their beauty routines, Perfect Corp. The popularity of nail colours has grown rapidly over the past few years, and the global nail beauty market is expected to grow at around 8% over the next decade, according to Transparency Market Research (TMR).
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